Social media is now embedded in every aspect of the customer journey — from ratings and reviews to "like" buttons to tweets. The opportunity for interactive marketing has evolved from building individual social applications to using social media to enhance a wide variety of marketing channels, including established interactive channels like display media and search marketing and even more traditional marketing like TV advertising and in-store marketing. To create the biggest sales and brand impact per dollar spent on social media, interactive marketers should work across marketing teams to incorporate social media at every stage of the customer life cycle. Download Now!
We’re always looking for new technologies to effectively socialize web campaigns. The Crowd Factory Social Campaign application is easy to use and has delivered fast and measurable results.”
David Bell, VP Digital Marketing & Strategy for Jive Records
