Crowd Factory has had a great time working with Lionsgate Films on at least two feature films including From Prada to Nada! and Abduction. These were both live Facebook social referral offers for fans
The campaign around From Prada to Nada allowed fans who pre-order the DVD - everyone gets 20% off. The Abuduction campaign was a lot of work to work on. Fans of the Taylor Lautner are trying to get VIP parties in their home towns. We let the fans do the talking, and the stars will do the walking! Taylor Lautner stars as a young man unwittingly thrust into a deadly world of covert espionage in Lionsgate’s action-thriller, ABDUCTION, directed by John Singleton.
Social sharing is going in for its closeup! The new film titled ‘Abduction’ starring Taylor Lautner and Lily Collins is another great campaign from Lionsgate Films, in part, Socially Powered by Crowd Factory! The film premieres in theaters September 23, 2011. The contest is primarily managed on a Facebook social landing page here.
Social amplification doesn’t just end with enabling the ability to share. You need to leverage your social media network to get the word out about the contest. Having the tools that Crowd Factory brings to our customers certainly allows for the freedom and flexibility of these programs!
