For 10 days in November 2010 drivers were able to grab the virtual wheel of the new Mitsubishi crossover vehicle and take "almost total control" of the car on a closed course. The team rigged an Outlander Sport so that you could actually drive it, live, from your computer.
Challenge to Crowd Factory:
A 60-second version of the video has so far attracted more than 27,000 views on YouTube.
More than 40,000 people ultimately registered for an online test drive, though only 5,000 actually got the chance to take one during the 11-day promotion. (Of those 5,000 people, 38 spent their entire test drive doing donuts, and 11 drove in reverse the whole time, said 180.). Even though not every got to drive, using Crowd Factory 35,000+ registrants were captured for future contests! Perhaps the most important metric though is that 25 percent of those who took a test drive clicked the "find a dealer" button to sign up for a real test drive, "which was the real goal,".
Whether the campaign results in more Mitsubishi sales remains to be seen, but it did break one record so far: the longest distance ever driven by a remote-control car, 91 miles. The Guinness Book of World Record confirmed the record on November 19th.
Mitsubishi also set a world record for longest distance driven by remote control car! Check this out!
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