Crowd Factory Makes Headlines
Hot Off the Presses!
January 25, 2012
"According to an analysis by PR Newswire and Crowd Factory, doing this increases your total audience by 70 percent where as an average press release not shared via social media generates an average of nearly 2 click-backs to the original release.
" Read more.
December 2, 2011
"In the social marketing world - a nascent world at the moment, Crowd Factory is setting the standard for now. That includes aspects around gamification (in the form of contests etc), video sharing, campaigns tied to external social networks like Twitter and Facebook, brand monitoring (which the Social Marketing Cloud a.k.a. Radian6 has); and could include more advanced features like influencer identification and marketing; and Facebook campaign analytics." Read more.
November 21, 2011
"With more shoppers expected to hit the online mall this season, brands are looking for more ways to engage. The social space is one place many will likely find shoppers - who are already there sharing and looking for product information. Two releases should help them engage.." Read more.
November 18, 2011
"Following will be the list of 12 different social media marketing management tools, platforms and services that manages multiple social network accounts, content too as measurement..." Read more.
November 9, 2011
"PR Newswire leverages Crowd Factory’s social analytics to reveal new insights into social engagement around press releases." Read more.
October 23, 2011
By Paul Greenberg of CRM Idol
"All seven videos are here. Please review them. Spend time with each. Then if you care to go further go to the links that I’ve posted underneath each of the videos and take a look at the supporting materials on the CRM Idol website. If you don’t want to do that, no problem. Then vote. The voting form has a link at the bottom of the page. ” ....Read the article.
October 22, 2011
By Allison Howen of Website Magazine
"How many "Likes" and "Shares" did your last blog post receive, and what kind of impact will they have on your company's bottom line? If you have ever wondered how effective your social media campaigns really are, you are far from alone. ” ....Read the article.
October 18, 2011
By Erik Sass of MediaPost
"Crowd Factory introduced Advanced Analytics to measure reach and social campaigns. The analytics module in Crowd Factory will roll out for many of its customers. It will allow its clients to monitor the number behind sharing across channels in Facebook, LinkedIn and Twitter.” ....Read the article.
October 6, 2011
By Erik Sass of MediaPost
"Flash deals and referral offers are an exciting area of innovation in e-commerce, but they often dismiss a crucial element: what a customer is actually interested in buying when they see an offer.” ....Read the article.
October 3, 2011
By Erik Sass of MediaPost
"Crowd Factory helps marketers and advertisers integrate social engagement into all their online programs, including email, videos, web pages, microsites, webinars -- and of course the social networks themselves. Crucially, the platform helps advertiser keep the consumer in their proprietary, branded spaces. Crowd Factory CEO Sanjay Dholakia explains....” ....Read the article.
September 27th, 2011
From Gleanster
"Social media engagement is driven by a new breed of enabling technologies and techniques that are firmly rooted in the management, analysis and measurement of social data...” ....Read the article.
August 25, 2011
By Paul Greenberg of CRM Idol
"Crowd Factory provides more than hashtag marketing it really does support social marketing in all of its dimensions. It is an ideal solution for B2C organizations that are looking to create engagement and increase traffic conversion. If you need to test and measure your social campaigns, Crowd Factory is worth considering.” ....Read the article.
August 24, 2011
By Shaun Rosenstein of Crowd Factory
"Empower new customers with social campaigns such as badging, social offers, referral rewards, ratings and voting to open a new source of traffic from a reliable source. This solution, making your current traffic work harder for you, lowers your eCPA and enables a different opportunity for optimization of new traffic, viewed through a social lens.”. ....Read the article.
August 12, 2011
By Bill Tulipan of Billboard Magazine
"Finding, keeping and engaging fan is obviously crucial and although there is a myriad of social media services to help you do exactly this, it is a disorganized landscape" The following article appeared in Billboard Magazine this past week and gives a great overview of how Crowd Factory is helping to keep fan energy high and the momentum flowing in the music industry. ....Read the article.
August 8, 2011
From David F. Carr at the Brain Yard
"You wouldn't think today of having a website with no Web analytics underneath it," he said. "We're not very far away now from where people would not conceive of doing social without having the direct causal analysis to go with it." ....Read the article.
July 29, 2011
From David F. Carr at the Brain Yard
"Crowd Factory CEO Sanjay Dholakia said he is still feeling out the market opportunity. "What we want to learn is, who are the Jive customers and what are their needs? It may be that all of our apps make sense in the Jive environment. It may be that only some of them do," he said. Beyond special offers, he thinks it's likely to make sense to add Crowd Factory apps for sweepstakes, voting, and contests to the Jive Apps Market. " ....Read the article.
July 25, 2011
From Jive Software
"Jive Software announced today that its CEO Tony Zingale, joined by several executives from Jive and the industry, will lead an exclusive thought-leadership gathering on Wednesday, July 27 in San Francisco. The participants will discuss the quickly evolving apps market landscape and explore strategies to enable enterprises to thrive in the ‘Consumerprise’ era. ”....Read the article.
July 20, 2011
By the Editors of CRM magazine
"The following companies may lack the illuminating glow of the more established players in today’s marketplace. A few may even have little to no name recognition. However, this year’s CRM Rising Stars have a promising sparkle that is worth a double take.”....Read the article.
July 13, 2011
By Debbie Turner
"Another way of encouraging sharing is to “give them something exclusive.” Many consumers love the chance to receive something others cannot and some brands reward their fans by letting them access content before others. In the music industry you may have noticed “share to reveal”....Read the article.
July 12, 2011
By Sanjay Dholakia
"Whatever your methods, find a way to incorporate a social element into every marketing campaign you run by finding compelling reasons for people to share. That’ll make every dollar you spend on marketing look like two.” Read the article.
June 30, 2011
From Tricia Smith of IAB SmartBlogs
"Make your advocates your advertisers. Once you have a loyal customer base, you can watch it go to work for you in the form of positive reviews, both in person and across digital channels. Owyang pointed out that customer advocates are the cheapest form of advertising, but also the most trusted.." Read the article.
June 29, 2011
From Lee Odden and TopRank Blog
"...driving engagement is essential throughout the customer experience, not just at the top of the funnel. Crowd Factory provides software that facilitates social promotion and engagement of all marketing content."
Read the article.
June 6, 2011
From Paul Greenberg of ZDnet
"Okay. We’re locked and loaded. Reference checks done. Programs being put into place. Website in progress. A new prize. Final contestant list in place with times and dates complete." Read the article.
June 2, 2011
From Hypebot
"Using social media to spread the word, Crowd Factory created a campaign that enabled fans to share and post about the new album on Facebook and Twitter. After sharing with 10 friends, each fan could get a 20% discount on the album. In the first 3 days, Social Campaign delivered 31% of all traffic to Britney.com as a result of the social visits from fans sharing.". Read the article.
June 2011
From CRM Magazine
"If the message, promotion, or value proposition that you put in the hands of the crowd is compelling enough and targeted correctly, then your audience will spread the word to everyone they know,” [Sanjay] Dholakia [Crowd Factory CEO] says. “This allows you to extend your reach dramatically without having to pay extra for that reach.” Read the article.
June 1, 2011
From Paul Greenberg of ZDnet
"Okay. We’re locked and loaded. Reference checks done. Programs being put into place. Website in progress. A new prize. Final contestant list in place with times and dates complete." Read the article.
May 31, 2011
From CRM Magazine
"In addition to free offers and incentives, Sanjay Dholakia, founder and CEO of CrowdFactory, advocates some form of recognition on the site for members of the online community who are particularly helpful and knowledgeable. That can be accomplished by automatically attaching special badges or icons to those members' posts...". Read the article.
May 16, 2011
From Michael Fauscette
"New functionality enables marketers to instantly create flash deals and group offers or launch custom microsites and Facebook tabs for their social campaigns with just a few clicks. Read the article.
May 13, 2011
From Mediapost Online Media Daily
"It literally takes 15 to 20 minutes to create a landing page with the tools," Dholakia said. "The landing page for the Lionsgate movie 'from Prada to Nada' went live on Friday after signing the contract on Thursday." Read the article.
May 11, 2011
From Mashable
"According to data from Crowd Factory, whose technology powers social sharing functionality on PRNewswire.com, press releases that are shared bring an average of six people back to the site to view the release." Read the article.
May 9, 2011
From eWeek
Social marketing is letting companies run campaigns that include social sites. The best influencers can greatly expand the qualified prospect list and increase the funnel mid-campaign. Read the article.
May 4, 2011
From Mashable
Social marketing automation vendor Crowd Factory includes the functionality to manage enterprise deals offerings and is doing so for some very large and respected brands. Read the article.
May 2, 2011
From Michael Fauscette
"Social Marketing Automation [Crowd Factory[: Software that assist in the execution and optimization of social marketing campaigns across multiple social channels.". Read the article.
April 29, 2011
From eWeek
Crowd Factory delivers a Software-as-a-Service (SAAS) social media platform to power white-label social network communities. The Crowd Factory social media platform supports social network communities with user profiles, blogs, comments, groups, discussions and photo albums; all completely customizable to create the optimal customer experience. Read the article.
April 28, 2011
From Michael Fauscette
The strongest capabilities of Crowd Factory is detailed tracking of how social media activity ultimately translates to sales. Read the article.
April 19, 2011
From Venture Wire
"...Crowd Factory Inc., which helps monetize social media strategies, raised $6.5 million in a Series A tranche in January, a good six months earlier than planned." Read the article.
April 12, 2011
From Mashable
Britney Spears’s album, Femme Fatale, landed at number one on the Billboard charts last week, thanks to Crowd Factory.Read the article.
March 14 , 2011
From Wall Street Journal
TripAlertz Inc. emerges from stealth mode this week, promoting a flight to space which executives hope will launch the start-up to cosmic growth.. Read the article.
Feb 1, 2011
From Digiday
Sanjay Dholakia, CEO of Crowd Factory, a leading social targeting platform, spoke with DIGIDAY: DATA about how the significance of data is changing the face of social marketing.Read the article.
