“Conversions are king in B2B marketing," said Tim Hughan, Director of Marketing at Altus Learning. “With Social Campaign, Crowd Factory is proving that we can get the viral effect of social and track that social activity all the way through to conversions and revenue.”

“Marketers frequently tell me they would love to be able to personalize, segment and measure ROI when it comes to social,” said Paul Greenberg, president of The 56 Group and author of CRM at the Speed of Light. “Crowd Factory’s new application fills that need. The combination of its simplicity in deployment and power to customize social campaigns makes it very impressive - it looks pretty damn good.”

“As a marketer myself, I know that marketers have been looking for simple, easy-to-use and easy-to-deploy solutions for social. This new application is revolutionary because it transforms the shape of the marketing funnel - instead of narrowing, it expands as consumers virally carry the marketer’s message to the feed. With this lift and the ability to see the ROI directly, Social Campaign will make heroes out of marketers everywhere.”