personalize, segment and measure ROI when it comes to social

“Marketers frequently tell me they would love to be able to personalize, segment and measure ROI when it comes to social,” said Paul Greenberg, president of The 56 Group and author of CRM at the Speed of Light. “Crowd Factory’s new application fills that need. The combination of its simplicity in deployment and power to customize social campaigns makes it very impressive - it looks pretty damn good.”